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RACQUL.

Creative Director | Copy | Wordsmith 

I convert strategy into crafted
stories for brands that...

paint the picture before you see.

awaken your taste buds before you bite.

moves you to feel.

Shell

How do you make a gas station stand apart? Share authentic stories that move people—not just vehicles. 

Google

Experiential copy from the ground up for Google's first-ever Product Inclusion & Equity Summit.

Connecting brands with explorers

at moments that matter.

JCPenney

Reimagine and rebrand an iconic, 

122 year old American retail company. 

TIAA

Shortlisted at Cannes Lions 2024 for TIAA's campaign to share the staggering reality that 54% of Black Americans don't have enough savings to retire with dignity.

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